Resources Library by ANA

Research World (December 2007)

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make...

Catalogue: Research World 2007

Author: ESOMAR B.V.

December 1, 2007

Merging minds and matter

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.It proposes segmenting consumers based on 'the cognitive mental process that underpin choice' and converging it with...

Catalogue: Congress 2006: Foresight

Authors: Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson

Company: Nielsen

September 17, 2006

Brain branding

Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.This presentation shows how these advances can be translated into real-world services for brand equity and brand management...

Catalogue: Congress 2005: Making A Difference

Authors: Annette Asp, Steven Quartz

September 21, 2005

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004

Author: ESOMAR B.V.

December 1, 2004

Driving automotive sales: Audience medium valuation (AMV)

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly effective metric with which media planners, brand...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Robert Passikoff, Charlene Weisler

September 19, 2004

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2004

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Frank H. Winter, David W. Ingersoll

March 16, 2003

Leveraging data and adding value

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being collected on consumer behavior, 3M solicited...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Paulette Goggins, Joán E. Palmquist

September 1, 2000